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Marketing & brand activation: bringing people in
A pop-up only works if the right people come. We plan campaigns, events and content around your store – from launch and creator events to sampling, promotions, DJs, workshops and tastings on site. Our goal: bringing people into your store.
Metallica✶Bruno Mars✶ATEEZ✶SHEIN✶Tinder✶Instagram x Amazon✶Deutsche Bahn✶Worldcoin✶Wero✶Banks✶Metallica✶Bruno Mars✶ATEEZ✶SHEIN✶Tinder✶Instagram x Amazon✶Deutsche Bahn✶Worldcoin✶Wero✶Banks✶
34services in Marketing & Brand Activation
4,000–5,000visitors at the SHEIN pop-up
300guests at the Creators Experience Day
3days of programme at Tinder “Crush Library”
Attention before, during and after the pop-up
Before the opening, announcements, creators and campaigns build anticipation. During the run, activations and programme give people a reason to come. Afterwards, content, newsletters and loyalty measures keep the connection.
At SHEIN’s marketing pop-up, 4,000 to 5,000 visitors won vouchers playing games, the Instagram x Amazon Creators Experience Day welcomed approx. 300 guests, and The Wero Thrift Club had a queue outside the door.
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What we cover in Marketing & Brand Activation
- 01
Campaigns & social
Marketing campaigns, social media, paid social, local awareness and traffic campaigns.
- 02
Influencers & creators
Influencer marketing, creator events, UGC activations and social content.
- 03
Launch & community
Opening, launch and community events and PR activations.
- 04
Promotions & street
Sampling, promotions, giveaways, guerrilla and street marketing, local partnerships.
- 05
Content & CRM
Content, photo and video production, CRM activation, newsletter and loyalty.
- 06
Retail entertainment
DJs / live acts, workshops, product demos, tastings, catering and bar concepts.
SHEIN #SHEINGoesWithFWGames, vouchers & coffee bar · 4,000–5,000 visitors↗
Tinder Event Berlin“Crush Library” · 3 days of programme↗
Instagram x Amazon Creators DayKantgaragen & Soirée · approx. 300 guests↗
Bruno Mars „The Romantic“Tour pop-up × Hello Kitty · approx. 10,000 visitors↗
Fashion Week Closing PartyTalks, exhibition & closing party · approx. 300 guests↗
Deutsche Bahn HauptstadtdialogHauptstadtdialog · approx. 200 guests↗All 34 services in Marketing & Brand Activation
- Marketing campaigns
- Social media marketing
- Influencer marketing
- Creator events
- PR activations
- Opening events
- Launch events
- Community events
- Sampling
- Promotions
- Guerrilla marketing
- Street marketing
- Collaborations
- Local partnerships
- Giveaways and contests
- Content production
- Photo and video production
- Social content
- UGC activations
- Paid social
- Local awareness campaigns
- Traffic campaigns
- CRM activation
- Newsletter integration
- Loyalty and retention measures
- Retail entertainment
- DJs / live acts
- Workshops
- Workshops, experiences and side events
- Product demonstrations
- Tastings / hospitality
- Catering
- Drinks and bar concepts
- In-store event production
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How we work
- 01
Briefing & location
You tell us your idea – we find the right space and clarify budget and timing.
- 02
Concept & design
Concept, look & feel and brand experience – tailored to your audience.
- 03
Production & set-up
Build, technology, logistics and staff – we coordinate all trades.
- 04
Opening & operations
We support your project on site and create content that keeps working online.
FAQ
What is a brand activation?
A live format in which people experience a brand directly – as a pop-up, event, installation or creator day.
Do you plan creator events?
Yes. For the Instagram x Amazon Creators Experience Day we supported a set-up on three levels for approx. 300 guests, including technology, catering and after-party.
Is there programme in the store?
On request: DJs, live acts, workshops, tastings or games – like Tinder “Crush Library” with readings, live music and speed dating.
What does a brand activation cost?
It depends on format, location and duration. Every quote is individual and non-binding.
Make your brand seen.
Tell us your idea – we will get back to you with a non-binding quote.