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Importer of record and selling entity in Germany
No German company, but you want to open a pop-up store and sell in Germany? The Pop-Up Creators acts as your importer of record and selling entity: we handle import, customs and EORI, sell in our own name or on commission, issue local invoices and settle with your brand – together with space, store, staff and logistics from one team.
Metallica✶Bruno Mars✶ATEEZ✶SHEIN✶Tinder✶Instagram x Amazon✶Deutsche Bahn✶Worldcoin✶Wero✶Banks✶Metallica✶Bruno Mars✶ATEEZ✶SHEIN✶Tinder✶Instagram x Amazon✶Deutsche Bahn✶Worldcoin✶Wero✶Banks✶
1partner for import, sales and store
6cities across Germany
1 day – 2 yearsflexible duration
5,000guests at the ATEEZ pop-up store
What does importer of record and selling entity mean?
Bringing goods into Germany and selling them here requires an importer and a selling entity with a German structure. Many international brands have no German company for this. That is exactly the role we take on: we are your German operating partner and your German entity for the pop-up.
So you can sell in Germany without setting up your own company. The right structure – sales in our own name or a commission model – is agreed together with tax and legal advisors.
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What we cover as importer and selling entity
- 01
Importer of record
Import processing, customs coordination and EORI and import processes – aligned with your freight forwarders and warehouses.
- 02
Selling entity
Sales in our own name or on commission – you sell in Germany without your own German company.
- 03
Invoicing & VAT
Local invoicing and German VAT handling within the agreed structure.
- 04
Payment & settlement
Checkout, POS setup, merchant and payment structures and settlement with your brand.
- 05
Contracts & compliance
Local contracts and service agreements, insurance coordination and product liability and compliance alignment.
- 06
Store & logistics
Space, shopfitting, staff, transport, warehousing, goods receipt and returns – all from one team.
ATEEZ K-Pop-Up StoreAlexanderplatz · approx. 5,000 guests↗
Bruno Mars „The Romantic“Tour pop-up × Hello Kitty · approx. 10,000 visitors↗
Metallica M72 Pop-Up StoreM72 tour · 3 days · approx. 12,000 visitors↗
SHEIN #SHEINGoesWithFWGames, vouchers & coffee bar · 4,000–5,000 visitors↗
Worldcoin Pop-Up BerlinPurple Pop-Up · iris scan · approx. 3,000 visitors↗
Banks Pop-Up StoreFishing brand · 3 days · approx. 5,000 visitors↗Who is it for?
- International brands without a German company
- Online brands selling in physical retail in Germany for the first time
- Artists, labels and merch teams with a pop-up in Germany
- Fashion, beauty and lifestyle brands running a market test or pilot store
- Brands testing a showroom, pop-up or shop-in-shop in Germany
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How we work
- 01
Briefing & location
You tell us your idea – we find the right space and clarify budget and timing.
- 02
Concept & design
Concept, look & feel and brand experience – tailored to your audience.
- 03
Production & set-up
Build, technology, logistics and staff – we coordinate all trades.
- 04
Opening & operations
We support your project on site and create content that keeps working online.
FAQ
Do you act as importer of record and selling entity in Germany?
Yes. We act as importer of record and selling entity in Germany for international brands – with import, customs and EORI, sales in our own name or on commission, local invoicing and settlement with your brand.
Do we need our own German company for a pop-up?
No. As your German operating partner we take on the role of the German entity for your pop-up. The exact structure is agreed with tax and legal advisors.
What is an importer of record?
The importer of record is the company officially acting as importer – with an EORI number, customs declaration and the related obligations. We take on this role for your pop-up.
How does settlement with our brand work?
Depending on the agreed model we sell in our own name or on commission, issue invoices locally and settle with your brand.
Do you also handle the store, staff and logistics?
Yes. Besides import and sales we cover space, shopfitting, staff, checkout, transport, warehousing and returns – across Germany, with one contact person.
Sell in Germany.
Tell us your idea – we will get back to you with a non-binding quote.